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A.全面市場(chǎng)調(diào)查也稱為市場(chǎng)普查 
B.全面市場(chǎng)調(diào)查的調(diào)查時(shí)點(diǎn)應(yīng)根據(jù)各地調(diào)查情況進(jìn)行差異化選擇 
C.全面市場(chǎng)調(diào)查應(yīng)規(guī)定統(tǒng)一的調(diào)查項(xiàng)目和指標(biāo) 
D.全面市場(chǎng)調(diào)查一般比抽樣市場(chǎng)調(diào)查時(shí)間長(zhǎng)費(fèi)用高

A.調(diào)查問(wèn)卷的設(shè)計(jì)要與調(diào)查主題密切相關(guān) 
B.調(diào)查問(wèn)卷應(yīng)保持客觀性，避免引導(dǎo)性提問(wèn) 
C.問(wèn)題次序應(yīng)是開(kāi)放式問(wèn)題在前，封閉式問(wèn)題在后 
D.問(wèn)卷設(shè)計(jì)要考慮到答卷者的心理感受